Breaking the culture of Silence

Breaking the culture of Silence.... Telling it like it is!

Monday, 2 February 2015

MEDIA used as a tool to divert people’s attention?






The media of Zimbabwe has seen varying amounts of control by successive governments, coming under tight restriction in recent years by the government of Robert Mugabe, particularly during the growing socio-economic and political calamity in the country. The article is basically goaded by


the recent political dynamics at play in the country as we have witnessed ZANU PF and MDC-T Leader Morgan Tsvangirai employing “umabonwa abulawe” tactics to eliminate internal rivals as been apparent in the media of late. As the adage goes “he who pays the piper dictates the tune” couldn’t be false in this scenario. The ZANU PF factions fight will be referred to as the “October Massacre” in this paper named after the month in which President Robert Mugabe’s control of the state media enabled him to influence public opinion, humiliate and demoralize the apparent opponent Vice President Joyce Teurai Ropa Mujuru through the state media who are instrumental in the on-going anti-corruption campaign towards ZANU PF’s elective congress to be held later this year.
In the same vein, divergent schools of thought may want to view the actions of the media towards the First Vice President Joyce Mujuru, as the fourth estate role that the media is generally required to carry out in a democratic sphere. The prime roles of the media in a democracy is to act as a fourth estate as it is mandated to act as a monitor of the government behavior and guards the public interests by highlighting cases of maladministration, abuse of power and corruption as is the case with the Joyce “Teurayi Ropa” Mujuru who has been accused in many publications of massive corruption practices and recently the Bulawayo based Chronicle was screaming about her alleged Chicken Import scandal. By covering such cases the media helps in assuring and promoting accountability and transparency of governments and other powerful factions. It is then without fear or favor that the author believes that the watchdog role is perhaps the most obvious role with regards to corruption and we can draw so many examples where the media acted as catalysts for change by highlighting malfeasance.

It is again in the same vein that this author seeks to ask the question: “Are we not just being taken for a ride?” this question is aroused by the mere fact that straight from being endorsed as the new government, the media has been used as a whistle-blower as they have played a key role in exposing corruption in the government ministries and in the public sectors, a move that saw the likes of ZBC Boss, Happison Muchechetere, PSMAS Boss Cuthbert Dube amongst others fired from their positions but was just firing the cash cows justice enough for the people? I believe it is very unfortunate that as the country has gone through all the “salary gate” scandals, we have lost sight of the bigger picture where citizens must be demanding the prosecution of the looters. Instead of doing a follow up on those cases and advocating for justice, the clever government knew that gossip and confusion will divert the not so intelligent Zimbabweans from the Salary gate scandal by introducing the “October Massacre” that I believe will be dwelled upon until whoever the craftsmen is derives a lucrative dummy to divert our attention to a new issue and leave this one as stale as it is.

Before we even tackle the Salary gate, it is imperative to note how the media has been used as a dummy to divert our attention from focusing on the failure by the government to  address bread and butter issues that are affecting the populace of this country on a daily basis, issues relating strongly to service delivery, employment creation, the failure or achievements of the ZimAsset (Zimbabwe Agenda for Sustainable Socio-Economic Transformation)  program so far, the enactment of the constitutionally protected devolution of power, protection of the rights of children, women and other special groups mentioned in the constitution.
 Instead of forcing the Robert Mugabe regime to give Zimbabweans answers, we have a media that focuses on destroying any discordant voices that have the potential to really challenge him. They report heavily on stories that empower Mugabe’s biggest excuses. Excuses such as: the economic decline was caused by the illegal sanctions don’t blame me, Zimbabwe’s problems have become our problems, this is global, don’t blame me. The common message shared by Mugabe and his minions in the media is clear. Mugabe doesn’t own this economic apocalypse. Collectively they shout, it is Mujuru’s fault. In the meantime the economic collapse is morphing into a catastrophic, systemic failure.

One factor that we cannot run away from as a people no matter how the media plays a blind eye is that there has been an increase in unemployment nationwide. The “new” government is failing to create employment as a service for its productive age group. Zimbabwe’s economy has degenerated into liquidity crunch – a state of short supply of cash to lend to business and consumers with high interests rates. As a result, companies and industries are closing at an unsustainable rate. On average, 300 people are retrenched every week to join thousands of other unemployed, professionally trained people. But it is uninteresting that some of the few companies that have remained open are failing to pay their employees. Examples are Hwange Colliery Mine and National Railways of Zimbabwe. When a government is voted into power, it assumes a constitutional mandate to deliver social, economic and political goods to its citizens. The government should be constantly reminded to provide services for its citizens so that they can fulfill their potentials.

Of note are the recent strikes by the junior and middle level doctors in Zimbabwe, a situation that has worsened the already crumbling Zimbabwe’s health-care services. If I had the power to influence the minds of the populace of this lovely nation in the south of the Sahara I would mobilize people to rise up and demand that the government pays living wages to the people entrusted with our health. It is also imperative that the government and law makers who are quick to rush to other countries for medical treatment realize that they are putting our lives as poor tax payers at risk. I imagine with the Region 5 games set to be hosted in Bulawayo in a few weeks to come, the vast number of visitors that Zimbabwe will get from neighboring countries coupled with the Ebola outbreaks… The rest is figment to imagination.

It is however key to note that when a government is elected into office, it seizes to become a party entity and it is in this notion that t author pleads with the youthful generation regardless of their political affiliation unite and tackle the bull by its horns and demand what is rightfully theirs. Folding hands and watching our motherland go to the dogs will never yield any result but prove that we are a coward generation with a victim mentality and always waiting for thing to be done for them. Taking a leaf from the liberation struggle, it was the young that became vibrant and organized themselves into voices of reason that led to the freedom of this country we call Zimbabwe today. One person once said to me, “Nothing bits the power of somebody with no power in society; one thing that the powerless people are good at is the power to organize themselves into clusters. If only they could realize that not having power in society put them at an advantage, they would unite and become the force to which the powerful will always keep looking back and want to appease”.

The nation needs answers on issues to do with diamond mining, corruption in the security sector, (parastatal salary scams), the land issue (and) farm implements among others





No comments:

Post a Comment